G-Star was established in 1989 and combined the purity of raw denim with rugged work-wear to make their clothing more practical and durable, something which later went on the define the brand and identity of G-Star. Today G-Star as a brand has over 150 stores.
The philosophy behind the brand has always been to never compromise. This philosophy comes through more and more as they unveil new products, specifically the ones launched at the New York Fashion Week. These one off pieces push the designers a G-Star to their limits to keep coming up with the inspirational denim products that they are known for.
During 2009 G-Star aims to bring back the iconic denim jacket, but as always, with a G-Star twist. The brief is retro meets the modern man with sharp and edgy tailoring reminiscent of a 1960’s Paris. Furthermore the brand is focussing on new silhouettes adding a new dimension to the range. Not forgetting the all new Bronco themed line, a rugged, outdoor influenced product line that takes its inspiration from the natural world, Canadian loggers and a military battlefield. That’s certainly an impressive design brief!
Continuing to grow and expand G-Star is now an international brand that carries high prestige and is one of the fastest growing brands in the UK, with its new product range on the horizon it’s going to be an exciting time for mens G Star Jeans.