Shop for: Bench Jeans – Bench T-Shirts – Bench Hoodies – Bench Jackets
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Bench Clothing | Jeans | T-Shirts | Hoodies | Jackets
Bench is one of the leading British fashion brands. They sell many designer street and fashion wear for both men and women. Their fashions are built on the individuality of real people and real products. Their clothes are designed with the urban lifestyle in mind and are rather distinctive.
The brand started in the 80’s inspired by BMX biking and skateboarding. These clothes are considered to be cool and fashionable and have made its mark on the urban crowd. It was named the coolest street wear brand by the Coolbrands panel.
The Bench brand is also associated with the music scene in Manchester England. The underground music scene, which exploded in the 90’s, has a strong association with the brand. Music and clothes have for a long time been intertwined. The two go hand in hand, as rockers, bands and musicians in general, often use their clothes to make a statement. The clothes overall, need cool people to attract its target market. Teenagers in particular, like to wear clothes associated with their idols or favourite musician.
It has been around long enough to appeal to almost all the urban scenes. This has allowed Bench to be available in stores worldwide. The main markets are now in Europe, USA and Canada. This speaks to the increasing popularity of the clothes. To be able to appeal to younger crowds, the brand will have to be creative and develop new styles that will grab the attention of the masses. The individuality and style of the target market has always been the selling point of Bench clothes and will continue to be that way.
